The impact of being out of stock on Amazon, and how to navigate this risk.

A recent research from Profitero highlights the negative impact of being out of stock on Amazon. Let's see these numbers and how to prevent or recover from this.

Like in many online channels, there’s always a moment in time when Amazon managers at a brand start investigating more deeply the concept of the share of advertising revenue on total revenue.

It’s a key metric to track and on which one could draft strategies and targets, but sometimes executives tend to forget the interconnection that you have between ad…