Prime Video Ads and its potential to revolutionize Retail Media.
Exploring the kick-off of Prime Video Ads, its role within Connected TV Advertising, and its potential as a new media investment channel.
At the beginning of 2024 we assisted to the launch of Prime Video Ads, starting in the US. This (retail) media opportunity will be launching in Europe soon (around April 2024).
Due to this I wanted to take the time to have a better look at Connected TV first, and then at the potential this specific platform can have for brands.